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In 2012 a women’s group from ChangePoint was looking for a way to give back to women in Alaska. At that same time, through Governor Parnell and First Lady Sandy, we began to see that sex trafficking was not just a third-world problem, but that was thriving here on home soil. Sex trafficking is the fastest-growing, most lucrative crime in our state. Gwen Adams participated on the governor’s task force for the Crimes of Human Trafficking and Sexual Slavery. Her time on this task force brought the issue in our state to light. The women of ChangePoint could not ignore the reality any longer and decided that they would actively seek to engage and bring about change. Priceless, as an organization, was born.

Since Priceless began direct client work, over 80 women and their families have been served through the programs of Priceless. These survivors and their families are in need of every resource necessary for rescue and a new future. Our program helps these women connect to resources throughout our state, resources ranging from: emergency and long-term housing, counseling, medical and legal services, job training, education completion, relocation services, mobile food pantry connections, etc.

Entry into the Priceless program is almost always through referral. We work closely with the FBI, State Troopers, Anchorage Police Department and Probation Officers. Sometimes women are referred into the program by one of our Priceless survivors as well. Upon referral, Priceless does a basic assessment and then connects the women with a mentor team. This mentor team helps the survivor navigate all the resources that may be available to her. But, the core of the Priceless ministry is RELATIONSHIP. We firmly believe that what makes Priceless so impactful is the fact that everything is based on building trusting friendships between mentors and survivors.

Non-Profit Forms: 501c3, 990


The number one need that almost every single girl who comes into the Priceless program needs is safe and healthy housing....

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It is not her choice. No little girl lies in bed and dreams about the day that she will grow up to be a prostitute....

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